Independent · Founded 2026 · Lagos / London / NYC
The cultural intelligence
agency for the
global diaspora.
We help category-defining brands build authentic relationships with Black and African audiences — through strategy, storytelling, and craft that earns its place in culture, not just in feeds.
See the workBrandCampaignCultureIdentityFilmStrategyCommunityBrandCampaignCultureIdentityFilmStrategyCommunityBrandCampaignCultureIdentityFilmStrategyCommunity
[ Selected work ]
Work that moved people, then markets.
01 / 24
View case
Heineken
Reframing global lager for the Lagos generation that owns nightlife.
- Brand strategy·
- Campaign·
- Cultural intelligence
02 / 24
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Nike
A Black British football story told by the people who lived it.
- Documentary·
- Social·
- Creator partnerships
03 / 24
View case
Spotify
Mapping Afrobeats' next decade — a data-driven editorial release.
- Research·
- Editorial·
- Identity
[ Our edge ]
Cultural
intelligence
is a craft.
Most agencies treat the diaspora as a checkbox. We treat it as the work. Original research, on-the-ground partnerships across 17 cities, and a strategy practice built by people who live the culture they study.
17
Cities, on-ground partners
240k
Audience panel, opt-in
3×
Avg. campaign engagement lift
B Corp
Pending certification, 2026
- 01Brand strategy & identity
- 02Cultural intelligence & research
- 03Integrated campaigns
- 04Digital product & experience
- 05Creator & community partnerships
- 06Film, content & production
[ Trusted by ]
- Heineken
- Nike
- Spotify
- Netflix
- Meta
- MTN
- Guinness
- Patagonia
- Apple Music