[ About ]
We make work that respects the audience's intelligence.
Afrobase is an independent agency founded in 2026 across Lagos, London, and New York. We were built to do one thing exceptionally — and we don't take work that doesn't fit.
[ Principles ]
01
Culture isn't a sprinkle.
If the strategy can be lifted out of the cultural context and still works, it wasn't cultural in the first place.
02
Specificity travels.
Hyper-local craft outperforms generic 'inclusive' work — across every metric we've measured for the last decade.
03
Earned, not bought.
Paid distribution is a tool, not a strategy. We optimise for the share of conversation that no media plan can buy.
04
Built by the people we represent.
Our team is the audience. Visible Black leadership at every level is the work, not a recruiting metric.
[ The team ]
Strategists, makers, researchers, organisers.
Forty-two people across three offices. Backgrounds spanning Pentagram, R/GA, Wieden+Kennedy, the BBC, and three independent African studios you should already know about. Hiring across strategy and design — see open roles.