Long-form, on purpose.

Research

The State of Black Spend 2026

A 12-market report on how Black households are reshaping global consumer categories — and why most brands are still measuring the wrong things.

POV

Stop hiring 'multicultural' agencies

The word 'multicultural' was useful in 1998. In 2026 it papers over a lack of strategy. Here's what to ask for instead.

Essay

Afrobeats is past the genre conversation

What a $1.5B export industry tells us about cultural valuation, and what brands keep getting wrong about the artists driving it.

Field notes

Three days in Accra with the new luxury class

Notes from a research trip into Ghana's emerging premium consumer — and what global brands keep mistaking for aspiration.